In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome it. Drawing on her 15 years of experience at Kelley Drye & Warren, Kate shares insights into the firm’s business development strategy and the innovative approaches they’ve taken to foster cohesion and enhance client service.
Kate delves into the challenges posed by siloing, describing law firms as “archipelagos”—a collection of individual practices operating independently rather than as a cohesive unit. She discusses the importance of collaboration, training, and leadership in breaking down these silos, providing practical examples from Kelley Drye & Warren’s marketing department and firm-wide initiatives.
Listeners will gain valuable perspectives on transforming law firm culture and enhancing client relationships through teamwork and collaboration. Kate offers advice for firms struggling with cohesion, emphasizing the need for leadership commitment, clear expectations, and continuous communication.