THE SHORT LIST

Launching January 28, 2025

Focus on the right relationships for better business results.

When it comes to business development, professionals often struggle not from a lack of opportunities but from not knowing where to focus their attention. With countless LinkedIn connections and cluttered CRM databases, the question remains: “What is the best use of my time?” The Short List provides a clear, actionable guide to identifying key contacts and nurturing those relationships into career catalysts. Featuring a step-by-step plan with easy-to-use exercises, it’s perfect for both newcomers and seasoned rainmakers. Streamline your networking and elevate your results with this indispensable guide from David Ackert, co-founder and CEO of PipelinePlus and renowned business development thought leader. Foreword authored by Dr. Heidi K. Gardner.

Resources from The Short List

Watch David Ackert discuss key concepts from The Short List in exclusive video clips, offering insights to deepen your understanding of business development strategies.