PipelinePlus Business Development Institute

BDI: Coaching Intensive

Advance Your Coaching Expertise with the PipelinePlus Coaching Intensive Certification Program

In today’s competitive legal landscape, coaching and leading effectively is crucial for business development and marketing professionals. The PipelinePlus BDI: Coaching Intensive is designed for mid-level to senior BD and marketing managers ready to take their coaching skills to the next level. During the six-month program, you will gain hands-on experience, actionable insights, and practical strategies to enhance your value as a revenue enabler within your firm. This program offers a unique opportunity to refine your coaching approach, learn best practices, and connect with industry peers while directly applying what you learn to real-world business challenges.

Session Dates

Session 1:

Kickoff & Consultative Coaching

Thursday, October 24, 2024

Session 2:

Group vs. Individual Coaching

Wednesday, November 20, 2024

Session 3:

Tools for Tracking Progress

Wednesday, January 15, 2025

Session 4:

Personalized Feedback from Experts

Thursday, February 13, 2025

Session 5:

Implementing and Sustaining Coaching

Thursday, March 13, 2025

Session 6:

Capstone Review & ROI Assessment

Wednesday, April 2, 2025

What sets BDI: Coaching Intensive apart? The combination of in-depth training and personalized coaching makes this program truly transformative. Over six months, you’ll gain hands-on experience working on a real-world business development challenge, guided by expert coaches and supported by the powerful PipelinePlus platform.

Here’s what you can expect when joining BDI: Coaching Intensive:

Customized Coaching: Receive personalized guidance tailored to your specific needs and goals, ensuring that you’re not just learning—but applying your new skills in meaningful ways.
Interactive Workshops: Participate in dynamic sessions designed to deepen your understanding and hone your abilities while connecting with peers who share your commitment to growth.
Practical Resources: Gain access to a comprehensive resource toolbox, filled with content, worksheets, and checklists to help you start an internal BD coaching program.
PipelinePlus TRACKER Access: As part of this program, you’ll receive a complimentary PipelinePlus TRACKER license for tracking BD efforts, plus two additional licenses to use with those you’re coaching—equipping you with the tools to drive success at every level.
Peer Network: Connect, collaborate, share insights, and gain support from peers on the same growth path, enriching your learning and expanding your professional network.

Registration Pricing is $1800 per participant or $1500 for BDI alumni and clients.

Enroll Today

Meet Your Instructors

FINAL 2023_Melissa_Hoff_color_cropped LinkedIn

Melissa Hoff brings a wealth of knowledge with over 25 years in the legal industry, focusing on business development, coaching, and client relationship management. Melissa’s expertise lies in her ability to develop and implement tailored coaching programs that align with firm goals while fostering individual growth. Her engaging teaching style and deep understanding of the industry make her a sought-after coach and mentor.

Jennifer Castleberry is a seasoned legal marketing professional with over two decades of experience. As a certified coach, Jen specializes in helping business development teams and legal professionals cultivate the skills necessary to thrive in a competitive market. Her approach is grounded in practical, results-oriented strategies that have consistently driven revenue growth and client engagement for the firms she has worked with.

Endorsements from Our BDI Alumni

“Ackert’s Business Development Institute provides useful content with concrete examples that clearly demonstrate the strategic and valuable role that business development plays in a law firm. The seasoned presenters provided invaluable insight into the various topics that we are confronted with on a daily basis as BD professionals in the legal industry. So happy that such a tailored and credible training is now offered to marketing and BD professionals of all levels.”

Eleftheria ManioudakisDirector of Business Development

“The takeaways I got from the Business Development Institute have made me a more well-rounded marketing and BD professional. I’ll be able to look at marcom programs with a more holistic approach and seek out BD opportunities that can result from them. The program gave me valuable takeaways that I can use to help attorneys develop their BD plans and maximize my own time on strategic initiatives.”

Kevin DixonMarketing and Business Development Manager

“The thing I found most valuable about BDI is hearing the different perspectives of various BD professionals who work in different sized firms and have implemented various initiatives that allow their attorneys to achieve various BD goals. It was also very helpful for the BDI course to recognize that implementation is often in itself difficult to carry out and recommend strategies to get buy-in from the various stakeholders in the firm. Thank you for your team’s support throughout this course (BDI Essentials). This may have been the best professional development course that I have attended.”

Jessica KuBusiness Development Coordinator

Want to learn more about BDI: Coaching Intensive?

Submit your contact information and we’ll be in touch

CONTACT US

818.804.5491

marketing@pipelineplus.com

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