In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Samantha McKenna, founder of #samsales Consulting, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them.
Samantha and David discuss a wide range of topics around this centralized issue, including:
- The hyper personalized approach AKA “Show Me You Know Me” (#SMYKM)
- Email frameworks around how to approach the buyer as a human
- Specific knowledge and awareness of the buyer as a member of an industry, executive decision maker, and most importantly- as a human being
- How to stay top of mind in an ever- accelerating age of information
- Intelligently leveraging LinkedIn to remain connected to and relevant to your buyers
- And so many more insights and methods to assist in optimizing business development efforts