Market Leaders Podcast Episode 85: “Show Me You Know Me: How to Win Business through Human Connections in the Age of AI” with Samantha McKenna

In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Samantha McKenna, founder of #samsales Consulting, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them. 

Samantha and David discuss a wide range of topics around this centralized issue, including: 

• The hyper personalized approach AKA “Show Me You Know Me” (#SMYKM) 
• Email frameworks around how to approach the buyer as a human 
• Specific knowledge and awareness of the buyer as a member of an industry, executive decision maker, and most importantly- as a human being 
• How to stay top of mind in an ever- accelerating age of information 
• Intelligently leveraging LinkedIn to remain connected to and relevant to your buyers
• And so many more insights and methods to assist in optimizing business development efforts