Market Leaders Podcast Episode 40: “Fostering an ROI Culture” with Jennifer Griffin Scotton

Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.

Tune in to hear them discuss: – How Brooks Pierce helps attorneys measure their individual business development ROIs by providing individual BD spending funds – How these individual funds encourage collaboration and accountability amongst the lawyers – The impact of separating BD and marketing spends to improve marketing department agility – Brooks Pierce’s approach to maintaining BD momentum at the practice area level through goal-based reporting