Market Leaders Podcast: Connecting the Dots Between Marketing & Business Development with Vikki Sicilian

Join David Ackert as he interviews Vikki Sicilian, Director, Business Development and Communications at Loeb & Loeb, in this episode of the Market Leaders Podcast.

Tune in to hear them discuss:

  • How to build out your marketing strategy according to relevant client needs
  • Why fear of missing an important client opportunity often leads to an unfocused marketing approach
  • How to feed marketing into business development pursuits more seamlessly
  • How to clarify and prioritize business development goals while leading a multidisciplinary team

Don’t miss our past episodes of the Market Leaders Podcast. This podcast has won the JD-Supra Reader’s Choice Award for leading legal marketing content. We invite industry experts to share legal marketing and BD best practices.