Market Leaders Podcast Episode 46: “Promoting the Marketing Department to the Lawyers” with Michael Blachly

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: – How to internally market the marketing department by demonstrating the services you offer to the lawyers. – How marketers can use the concept of ROO – Return on Objective – to demonstrate their department’s value. – Where Michael gets inspiration for new ideas and innovation in his role.