Competition today is fiercer than ever as professional services firms refine their approaches to attracting, targeting, and acquiring new business. Still, most seller-doers like lawyers, accountants, financial advisors, and consultants struggle to find the time (or appetite) to play an active role in selling their services.

In this 45-minute webinar, David Ackert, founder, and CEO of Ackert, Inc., will discuss why more than 70% of U.S. firms implement business development coaching programs to address this challenge. He will also share six strategies for ensuring a successful business development coaching initiative, including:

1. Overcoming common objections and obtaining leadership buy-in
2. Selecting and motivating participants
3. Developing effective training materials
4. Roll out and implementation best practices
5. Key metrics for tracking results and ROI
6. Leveraging technology as a tool to scale business development across your firm