To bolster their sales function and empower their business developers, many professional service firms spend considerable time weighing software options, sitting through demos, and sourcing internal champions, only to find that their user adoption is lackluster.

That’s because in the seller-doer model, business development is typically an afterthought and any platform that enables it will have to compete with the technologies that enable client service.

That’s not to say that sales acceleration software won’t work in the context of law, accounting, or other advisory firms, but it must be driven by seven critical best practices.

In this 45-minute webinar, we’ll walk you through each step and why it is so important for adoption success.