Melissa Hoff brings more than two decades of in-house and consulting experience to her role as Senior Advisor at PipelinePlus. A trusted coach and strategist to law firm leaders, Melissa partners with lawyers and practice groups to design and implement business development programs that drive performance and align with firmwide goals. 

Before joining PipelinePlus, Melissa was a partner at the Zeughauser Group, where she advised AmLaw 100 firms on marketing, branding, and client development strategies. She previously led marketing efforts at Garvey Schubert Barer (now Foster Garvey) and held a director role at Preston Gates & Ellis (now K&L Gates). Her in-house experience also includes time on the marketing team at Cooley. 

Melissa has worked with national, mid-sized, and boutique law firms to develop strategic business development plans, client retention programs, and branding initiatives. Her creative approach and deep industry insight have earned recognition, including a first-place Legal Marketing Association Your Honor Award for branding. 

A longtime leader in the legal marketing community, Melissa was a founding member of the Legal Marketing Association’s Seattle Chapter and served as its President twice. She was also President of LMA’s West Region Board in 2019. She holds a B.A. from Boston University and is a frequent speaker on law firm coaching and business development. 

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