In March and April 2022, Ackert Inc. conducted a market-wide study on the strengths and weaknesses of professional services marketing and business development teams. This industry study examines survey responses of marketing and business development professionals at 247 primarily U.S.-based law, accounting, financial services, engineering, and consulting firms.

Every relationship, whether personal or business, is unique, but the process of developing relationships follows fundamental principles that can be applied across your network. This white paper outlines a six-step systematic approach to business development that business developers can use to ensure results.