KEY PERFORMANCE INDICATORS FOR LAW FIRMS (2022)

Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table by providing insights that become invaluable to firm management. In this report, we make a case for:

– Why law firms should track business intelligence metrics.
– How these metrics can benefit the firm, the lawyers, and the marketing department.
– 18 specific Key Performance Indicators (KPIs) that legal marketers should track.
– How marketers should respond to each KPI to optimize efficiency and ROI.
– Various methods for tracking each KPI depending on the platforms you use, your bandwidth, and your facility with technology.

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