Fall 2023
Fast-track your team’s BD skills with a professional development training program for legal marketers. BDI comprises a combination of four live and on-demand webinar training sessions presenting an exclusive program curriculum, a final capstone session, and access to over 50 e-learning tutorials in the Training feature of the PipelinePlus revenue acceleration platform.
Recorded sessions will be available in the portal after each session is released.
In this interactive three-part program, you will discover actionable techniques that show you where to find high-value clients, how to convert them, and how to build long-lasting loyal relationships that yield long-term success.
David Ackert
CEO, Ackert
Liz Boehm
Director of Client & Business Development, Benesch
Darryl Cross
U.S. Executive Sales Coach, Norton Rose Fulbright
Vanessa Petrea
Senior Proposal Manager, Perkins Coie
JeanMarie Campbell
Head of Client Development (NA), Baker & McKenzie
Jahna S. Barbar
Senior Manager, Business Development, Foley Hoag LLP
Carmelo Millimaci, PCC
Senior Coach, Ackert
Tara Marshall-Hill
Senior Coach, Ackert
Jeffrey J. Castellano
Director of Business Development
Wilson Elser Moskowitz Edelman & Dicker LLP
Ackert’s Business Development Institute shared valuable insights for how legal marketers can serve as business experts and revenue enablers. The faculty offered practical, actionable advice based on their vast experience in the legal industry, and I came away feeling empowered and excited about how I can create better ROI for my firm. I recommend BDI to any legal marketer who is interested in sharpening their skills, making a greater impact and growing in their careers.
Madeline W. Saxton
Regional Marketing & Business Development Manager
Jones Walker LLP
The most valuable insights I received while enrolled in the Business Development Institute were the ones that honed in on skills I already had in my toolbox, such as developing relationships, building rapport, and identifying opportunities. Recognizing and expanding upon my own skillset provided me the ability to further develop coaching strategies and better communicate those initiatives to the attorneys. BDI also allowed me to speak with other revenue enablers and cultivate professional relationships, which is invaluable in the legal community.
Kevin Dixon
Marketing and Business Development Manager
Allen Matkins
The takeaways I got from the Business Development Institute have made me a more well-rounded marketing and BD professional. I’ll be able to look at marcom programs with a more holistic approach and seek out BD opportunities that can result from them. The program gave me valuable takeaways that I can use to help attorneys develop their BD plans and maximize my own time on strategic initiatives.
Eleftheria Manioudakis
Director of Business Development
Lavery
Ackert’s Business Development Institute provides useful content with concrete examples that clearly demonstrate the strategic and valuable role that business development plays in a law firm. The seasoned presenters provided invaluable insight into the various topics that we are confronted with on a daily basis as BD professionals in the legal industry. So happy that such a tailored and credible training is now offered to marketing and BD professionals of all levels.
Steven Medley
Business Intelligence Manager
Foster Garvey PC
The Business Development Institute provides practical, focused insight into legal BD topics, and the sessions are delivered by experienced practitioners through an engaging format. The discussions are augmented by access to the PIPELINEPLUS suite of excellent online training modules, and the program is relevant for both newer and more experienced professionals.
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