Rich Bracken
Senior Advisor 

Meet the Coaches Behind the Methodology

At PipelinePlus, we believe business development isn’t about innate charisma or aggressive sales tactics—it’s about clarity, consistency, and connection. That’s why our coaching programs start with one essential ingredient: trust. 

In addition to one-on-one coaching, our faculty leads many of the business development training programs offered by PipelinePlus. Whether they’re running a workshop, facilitating a retreat, or working behind the scenes to improve firm-wide outcomes, they approach each engagement through the lens of The Short List methodology: focusing on the right relationships, taking strategic action, and tracking measurable outcomes. 

In this special blog series, we’re introducing the trusted advisors behind our coaching, training, and consulting work, one coach at a time. Each post spotlights a member of our faculty who brings deep experience, fresh perspective, and a personal approach to helping professionals grow their practices with intention.

Meet Rich

Spend a session with Rich and you’ll quickly see why he’s known for his vibrant energy and rich insights (pun fully intended!). With over 20 years of experience helping professionals elevate their leadership, business development, and client relationship skills, Rich has built a strong reputation for equipping clients with the strategies and tools they need to succeed. 

As a Senior Advisor at PipelinePlus, Rich coaches attorneys, executives, and teams in emotional intelligence, strategic communication, and client-centered growth. His approach continues to evolve as he deepens his understanding of how emotional intelligence enhances meaningful client connections. Rich believes that self-belief is the foundation of all success.

“You can give someone every coaching tip, tool, format, or bullet point list filled with best practices—but if they’re not mentally ready, none of it will make a difference.” 

Above all, Rich cares deeply about those he coaches: “I see the change that people can make when you engage and care and I know that whether it’s 1-10,000 or 1-1, you can make a huge difference by caring about their success.” 

Read Rich’s full bio to learn more. 

How to Work with Our Coaches

At PipelinePlus, coaching is never one-size-fits-all. Every program is thoughtfully customized to your firm’s goals—and powered by the PipelinePlus Platform to support consistent, lasting growth. We carefully pair you with a coach whose experience and style align with your team’s needs. 

Learn more about our coaching programs and start the conversation about what’s possible for your team.